Privacy Policy

Last updated: 12 February 2026

WoW Gold Tracker ("we", "us", or "our") operates the website wowgoldtracker.com (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service.

1. Data Controller

For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, the data controller is:

WoW Gold Tracker
United Kingdom
Contact: [email protected]

2. Information We Collect

We collect minimal data to operate our Service:

• Usage Data: We automatically collect certain information when you visit our Service, including your IP address (anonymised), browser type, pages visited, time spent on pages, and other diagnostic data.
• Cookies: We use cookies and similar tracking technologies. See our Cookie Policy for details.

We do not collect:

• Names, email addresses, or contact information
• Payment or financial information
• Account credentials

3. How We Use Your Information

We use the collected data for:

• Providing and maintaining our Service
• Analysing usage to improve our Service
• Detecting and preventing technical issues

4. Legal Basis for Processing (UK GDPR)

We process your personal data on the following legal bases:

• Consent: For analytics cookies, where you have given consent via our cookie banner.
• Legitimate Interests: For essential site functionality and security.

5. Third-Party Services

We use the following third-party services:

• Google Analytics: To analyse website traffic. Google may transfer data to servers in the United States. Google is certified under the EU-US Data Privacy Framework. Google's Privacy Policy

6. Affiliate Links

Our Service contains affiliate links to third-party marketplaces (currently G2G.com). When you click these links, the marketplace may collect information about your visit. We may earn a commission from purchases made through these links. See our Affiliate Disclosure for details.

7. Data Retention

We retain analytics data for up to 14 months. We do not store any personally identifiable information on our servers.

8. Your Rights (UK GDPR)

Under UK data protection law, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Request limited processing of your data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time for consent-based processing

To exercise these rights, contact us at [email protected].

9. International Transfers

Your data may be transferred to and processed in countries outside the UK, including the United States (via Google Analytics). We ensure appropriate safeguards are in place, including adequacy decisions and standard contractual clauses.

10. Children's Privacy

Our Service is not directed to anyone under the age of 13. We do not knowingly collect personal data from children under 13.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, contact us at:

Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.